On-Line Donors and their Follow-Up

If you use our TotalView on-line membership and fundraising management system, you will be offered on-line donation, renewal, recurring payment and donor upgrade programs as part of your installation.

However even if you don't you may still find our on-line donation hosting system an easy to use and cost effective solution to giving you a web presence.

You can have all your own messages and logo. You have full HTTPS: security and integrity, all for a small transaction fee.   NGO Systems makes on-line fundraising easy and effective.   Ask us about our many donor management programs.

   

You can have a compelling and effective on-line presence with in-built receipting and follow-up programs that build donor loyalty in the 21st century for very little cost.

One of the key parts of the brain that focuses attention is the Reticular Activating System (RAS). Located in a very low region of the brain, actually down in the brain stem, the RAS has the job of filtering all incoming stimuli and making the decision as to whether we attend to or ignore something. Think of yourself walking across a busy airport concourse filtering out all noise until you hear your flight number. That is your RAS in action. There are four main categories of stimuli that focus the attention of the RAS in the human brain:

• physical need
• self-made choice
• novelty
• recognising your own name.

When someone comes to your web site or is carried there by a click-through can you say that any of these receptors are being addressed? It is always easy to have someone’s name greet them if they click through from an email. Does your site do that? On reaching the donation page, is the donor greeted? Have you tested your completion rates for any desired action, political or financial? In other words how many people actually stay long enough to give a donation or take an action, even if you have convinced them to click through to the donation page?

We can give you an on-line presence, secured by encryption and without large set-up fees. Equally we can show you how to follow up donations made with on-line receipting and donor or enquiry follow-up programs. There are very few compelling charity web sites. Ask yourself what is the point of my web site? It is primarily to recruit, retain and upgrade donors and then provide information and involvement? Visit your site and ask "Does this site compel me to join?", or "Is it emotionally difficult for me to leave this site without donating?".  It should be.